Stellantis Plans 11 New Nameplates by 2030, Pairing Budget Crossovers With 777-HP Trucks
Stellantis is preparing one of the broadest product expansions in its recent U.S. history, with 11 new nameplates due in showrooms by 2030 backed by a $25 billion commitment to North American products and brands, according to a report from Automotive News.
The plan pulls in two directions at once. On one end, nine of the new nameplates are expected to start under $40,000, with Chrysler positioned to sell two crossovers priced near $25,000. On the other, the company is reviving its Street and Racing Technology performance division with 11 high-output variants and a renewed commitment to V-8 power. Stellantis also intends to enter five segments where it currently has no entry.
Tim Kuniskis, who oversees the company’s American brands, framed the strategy at the automaker’s May investor day: “Our plan for North America is very simple: Get the product right.”
What each brand gets
Ram is the most aggressive mover. The 777-hp 1500 SRT TRX off-road truck reached dealers this summer, and a street-oriented Rumble Bee SRT pickup is scheduled for early 2027. The brand is also adding two smaller pickups, the compact Rampage and the midsize Dakota, and is planning its first SUV since Ram was spun off as a standalone brand in 2009.
Dodge is rebuilding around two new performance models, a hot hatch called the GLH and a muscle car called the Copperhead. A Charger SRT with a large rear wing was previewed at the May investor event.
Jeep is developing a Wrangler-based Scrambler and will launch the electric Recon this fall. With EV demand running below projections, Jeep plans to add a gasoline-powered Recon a few years after the electric version to broaden the model’s appeal.
Chrysler, which has gone years with little new product, will receive three crossovers. The midsize Airflow will use the company’s new STLA One platform, while the Arrow and Arrow Cross will be adapted from Fiat models sold in Europe. Affordability is expected to be the brand’s central pitch.
Alfa Romeo is slated for multiple new crossovers, including two small models bound for the U.S., as it tries to build sales momentum after a decade of limited traction.
Fiat will remain a one-vehicle brand in the U.S., continuing with the electric 500e and no announced plans to expand.